Real estate agents will find much of their business online, so it makes sense for them to have websites that perform in all respects. One of the ways that this can be done is by creating URLs that matter. As vague as this statement may seem, creating URLs that rank for various real estate-related terms may be easier than you think. Here are some of the best tips that Long Island SEO experts can provide those that work in this industry.
For those that would like to create SEO-friendly URLs, make them readable. This is a good place to begin, as you simply have to shorten them. This can be difficult to do, but understand that URLs should include only the most relevant terms, which is a topic that we will touch on in greater detail. By making things more readable, in this sense, you will attract more real estate clients. Additionally, according to names like www.fishbat.com, you will see more visibility across different search engines.
Real estate agents should also be mindful of keyword placement. To put it more bluntly, each keyword that you're going for should be included in each relevant URL. This will make it easier for you to rank. It will also aid in readability, which we just covered. If you find that internal pages on your site don't feature relevant terms, modify them accordingly. Just make sure that you alter any existing links so that 404 errors or related redirects don't occur.
Another way to make your URLs more SEO-friendly is by eliminating all stop words. For those that don't know, stop words are often pronouns that we use in regular speech, but aren't exactly conducive to crafting URLs. If your URLs include such terms as "of," "the," or "but," you may want to think about removing them to keep things snappy. This may seem like an unnatural process at first, but eventually, your real estate agency will benefit from an SEO standpoint.
To create the best URLs in the long term, stay on top of SEO best practices. Understand what makes a website rank in this regard. Alter your URLs so that they continue to perform for your business. Anyone that has ever worked in SEO will tell you that strategies don't stay the same for long. In fact, by staying on top of your game, you will be able to keep your website ranking, which will only help you obtain more clients looking to rent, lease, or buy.
For those that would like to create SEO-friendly URLs, make them readable. This is a good place to begin, as you simply have to shorten them. This can be difficult to do, but understand that URLs should include only the most relevant terms, which is a topic that we will touch on in greater detail. By making things more readable, in this sense, you will attract more real estate clients. Additionally, according to names like www.fishbat.com, you will see more visibility across different search engines.
Real estate agents should also be mindful of keyword placement. To put it more bluntly, each keyword that you're going for should be included in each relevant URL. This will make it easier for you to rank. It will also aid in readability, which we just covered. If you find that internal pages on your site don't feature relevant terms, modify them accordingly. Just make sure that you alter any existing links so that 404 errors or related redirects don't occur.
Another way to make your URLs more SEO-friendly is by eliminating all stop words. For those that don't know, stop words are often pronouns that we use in regular speech, but aren't exactly conducive to crafting URLs. If your URLs include such terms as "of," "the," or "but," you may want to think about removing them to keep things snappy. This may seem like an unnatural process at first, but eventually, your real estate agency will benefit from an SEO standpoint.
To create the best URLs in the long term, stay on top of SEO best practices. Understand what makes a website rank in this regard. Alter your URLs so that they continue to perform for your business. Anyone that has ever worked in SEO will tell you that strategies don't stay the same for long. In fact, by staying on top of your game, you will be able to keep your website ranking, which will only help you obtain more clients looking to rent, lease, or buy.