The Dark Side Of Extreme Couponing

By Cornelius Nunev


Finding approaches to conserve money is vital in these financially unstable times. Coupon clipping can help keep grocery and other expenses down, and those savings can add up. But coupons have an unsightly side, too. Made popular by a TLC reality show, "Extreme Couponing" can, for some, become a fixation that consumes their lives.

Made popular by reality show

"Extreme couponing" is a phrase popularized by The Learning Channel's reality show of the same name. The show is explained by TLC<. Supposedly, it is about "the world of bargain shoppers who have mastered the art of saving. Get tips to help you save Big." In Dec. 2010, the show first came began previewing on TLC. In April 2011, the show began airing. It is now into a second season. This started this month.

Couponing and hoarding may connect

The show is, according to MNSBC's Allison Linn, about "bargain-obsessed people coupon-clipping for hours, and in some cases even Dumpster diving for more coupons." This is seen often in grocery stores. An individual will print a ton of coupons, clear the shelves at the store and give the register clerk the coupons. Afterward, they are seen bragging about the pantry stuffed with many years' supply of household goods.

Brought on backlash

Recently, the show has sparked a backlash from retailers and manufacturers, who see increasingly more individuals taking bargain hunting to the extreme.

Bud Miller, executive director of Coupon Information Corp., said "a fairly large number of people are going into stores with really unrealistic expectations."

Last month, retailers spoke with the Food Marketing Institute. It warned that coupon users are becoming more fraudulent as time goes on. Couponers will make an effort to use coupons for things they can't. They will in addition try to intimidate cashiers into giving them what they want.

An increase in Sunday newspaper theft reported

Linn explained that newspapers started to be stolen more often on Sunday. This is due to couponers, many believe.

The Sacramento Bee is doing things to prevent theft from taking place, according to Dan Schaub. The papers are being used by couponers. This was clear to him. The days with coupon inserts, Wed and Sunday, the newspapers sell really easily.

Coupon deception

Jill Cataldo posted an article in April that pointed out troubles with the "Extreme Couponing" people. She said that one shopper on the show, J'Aime Kirlew" showed lots of unethical and illegal couponing practices

TLC made a statement saying they'll look to the matter as it is taken seriously. The brief statement closed with: "We look forward to sharing the tips and shopping savvy from all the couponers featuring in upcoming episodes."




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