The Various Aspects Of Financial Analysis And Investments

By Janet White


Money makes the world to go round. The main reason for starting any business is to make a profit at the end of the day. A business that is not profitable will definitely collapse. In the world of business and commerce, finance is important. It is just as important as or even more important than the marketing function. At the heart of finance, there is the issue of financial analysis and investments. This is a very important activity that will facilitate the making of sound decisions in an organization. This work will be performed by a number of professionals.

The matter of profitability will not escape the attention of the financial analysis team. This team will be made up of the financial minds of a company. Profitability will be the main concern. When external parties check the accounting statements of an organization, the main issue that they usually check is profitability. This is indicated on the income statement of a company.

Accounting analysis will also establish the issue of solvency. A solvent business is able to pay all its creditors. On the other hand, an insolvent enterprise cannot pay debts. An entity has an obligation to pay all its debts. If that is not the case, it will be declared bankrupt and will subsequently be liquidated so that to pay the debts.

Liquidity also matters. The level of liquidity has to be analyzed in the best manner possible. A high level of liquidity is desired. In the world of business and commerce, liquidity plays a crucial role in the success of a company. Many businesses usually fail because of not being liquid. Cash should be readily available in an enterprise.

The analyzing activity will not be over unless the issue of business stability has been confirmed. Stability is desired. That means that a firm is in a good position to deal with the challenges, threats, and opportunities of the future. The long term is just as important as the short term. A good business will actually have a great future potential.

At the end of the analysis, decisions will have to be taken. It can be decided to completely shut down a business because it is no longer viable. In such a case, all the assets will have to be sold. Subsequently, the debts should be settled. As a matter of fact, there are debts that will have a higher priority than others.

The decision at the end of the day can be to invest more money to the company because of its high level of stability. If that is the case, capital will have to be raised. That can be raised from private contributions. Alternatively, a firm can be listed on the stock exchange so that to be able to raise capital.

No one can escape making decisions. That is the plain truth. It is a fact that cannot be refuted. Some decisions are easy to make. On the other hand, there are the hard decisions. These are the decisions that are painful to make. Every day, managers and entrepreneurs have to make hard decisions about business operations. The right financial analysis will make things easier.




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