Why The Rappelling Fundraiser Is Gaining Popularity

By Maria Perry


Charity events held to invite sponsors or voluntary donors to extend donations in support of a certain cause are called fundraisers. When presented and marketed the right way, fundraising events can be a great means of funding and raising awareness on certain issues. Currently, newer and more creative ideas have been developed by fundraisers for these events. An example is a rappelling fundraiser.

Promoters and organizers are responsible for thinking of new ideas to help raise money when federal sources fail to be a reliable solution. Fun runs are the most common type of fundraisers. A novel example that gained widespread publicity in 2014 was the ice bucket challenge.

With celebrities hopping on the wagon, the media immediately gained coverage of the increasingly popular challenge. Ice cold water inside a bucket shall be poured over the willing participants. When tagged in videos of other participants, those tagged must immediately do the challenge themselves within 24 hours or donate to organizations for Lou Gehrigs disease.

With the help of celebrities, it became viral on social media and people started talking about ALS. Newspapers, news outlets, and magazines have even documented the novel idea. Another version of the challenge resurfaced a year later because of the magnitude of its success.

Not only was it successful in raising money, but it was also successful in spreading awareness for the disease. Fundraisers are not easy to organize. In order to achieve success, organizers often shape these charity events into different forms of publicity stunts.

The fundraiser is included among the list of these fairly new gimmicks. Strapped to a harness, participants will rappel along a building several stories high. With or without the media personnel filming the event, onlookers from streets below are easily drawn to watching the daredevil participants take on the stunt.

Of course, safety precautions are the primary concern in events like this. Reliable equipment and training seminars are facilitated by professionals to teach willing participants the proper guidelines before the day of the event. Apart from gaining the attention of adventurous people, it is also a perfect concept for a publicized charity event.

Since the stakes are high, all safety precautions will be double checked to ensure a smooth flow of the program. After finding a suitable building, organizers will secure the necessary licenses and permits from the establishment. Supporters will proceed to be invited to rappel down the building.

To register, participants are encouraged to donate to a specific cause. Minimum amounts are usually at a thousand dollars. The exhilarating experience will be for the facilitation and funding of an important cause. Over the Edge is one of the primary organizations conducting this unique type of fundraiser. In the span of only a few years, over thirty million dollars has been raised.




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