When the old hospital site in Middlesex, Mortimer Street was bought, it was called "Noho Square" by the buyers. Noho means North Soho, this did not please Fitzrovians. The plans went ahead and it was decided that flashy apartments would be built in Fitzrovia. The residents were happy when the credit crunch struck because the plans were abolished and all was quiet for two years. But this week, the new homes and offices that have been built are revealed. However the original plan has been changed slightly and they are designed to suit the overall atmosphere of the area and at prices to suit the locals.
The original name Noho has been scrapped and the name Fitzroy Place was decided upon by developers, this is a reference to the areas history, namely the Edwardian mansion blocks.
The Fitzroy Place project includes a total of 291 apartments that are 10 storeys high circling a new public square, increasing the space from the earlier scheme by thirty per cent. Only one item remains from the original plan and that is a cathedral. There are two floors of parking in the project, priced at lb95,000 each. There is also extra storage, a private members club with a gym and more, making the project monumental and impressive.
The design of the interior is not showy and over the top but it does try to impress global brands such as Saatchi & Saatchi advertising agency executives, by using a mixture of classic and contemporary design.
When the BBC opened a broadcasting house in 1932, Fitzrovia was noticed and established its credentials. It continues to remain high up in the media world and is always moving up. Previous rag-trade business have been made into high class hotels, loft offices and top restaurants some of which are fully booked into next year!
Not much of its character exists today but the area still has a distinct image and a fascinating mix of locals. There is a lot of railing against several corporate that are always trying to regenerate the area. Locals are not happy about a recent attempt - a plan for private sector led business district that would ultimately end small businesses.
Fitzrovia is surrounded by Oxford Street, Tottenham Court Road, Great Portland Street and Euston Road. It has a little Soho, a little Marylebone and a little Bloomsbury and it borders all three.
Due to the fact that it is within and surrounded by so many landmark places in London, Fitzrovia struggles to hold on to its identity at times. Despite the W1 postcode that it owns, it is not very expensive. It is half the average in Chelsea at lb1000 - lb1200 per square foot. This could be due to the fact there is little period architecture. The streets are somewhat irregular and disorganised due to being owned mostly by single landowners.
Fitzrovia for some reason has a definite charm and this will continue on. Hospital and university departments and a large Royal Mail depot have held back the much wanted air of continental high street chic that has made Marylebone High Street so famous.
Homes on Great Titchfield Street, Langham Street, Riding House Street and Foley Street are popular with buyers and renters.
The original name Noho has been scrapped and the name Fitzroy Place was decided upon by developers, this is a reference to the areas history, namely the Edwardian mansion blocks.
The Fitzroy Place project includes a total of 291 apartments that are 10 storeys high circling a new public square, increasing the space from the earlier scheme by thirty per cent. Only one item remains from the original plan and that is a cathedral. There are two floors of parking in the project, priced at lb95,000 each. There is also extra storage, a private members club with a gym and more, making the project monumental and impressive.
The design of the interior is not showy and over the top but it does try to impress global brands such as Saatchi & Saatchi advertising agency executives, by using a mixture of classic and contemporary design.
When the BBC opened a broadcasting house in 1932, Fitzrovia was noticed and established its credentials. It continues to remain high up in the media world and is always moving up. Previous rag-trade business have been made into high class hotels, loft offices and top restaurants some of which are fully booked into next year!
Not much of its character exists today but the area still has a distinct image and a fascinating mix of locals. There is a lot of railing against several corporate that are always trying to regenerate the area. Locals are not happy about a recent attempt - a plan for private sector led business district that would ultimately end small businesses.
Fitzrovia is surrounded by Oxford Street, Tottenham Court Road, Great Portland Street and Euston Road. It has a little Soho, a little Marylebone and a little Bloomsbury and it borders all three.
Due to the fact that it is within and surrounded by so many landmark places in London, Fitzrovia struggles to hold on to its identity at times. Despite the W1 postcode that it owns, it is not very expensive. It is half the average in Chelsea at lb1000 - lb1200 per square foot. This could be due to the fact there is little period architecture. The streets are somewhat irregular and disorganised due to being owned mostly by single landowners.
Fitzrovia for some reason has a definite charm and this will continue on. Hospital and university departments and a large Royal Mail depot have held back the much wanted air of continental high street chic that has made Marylebone High Street so famous.
Homes on Great Titchfield Street, Langham Street, Riding House Street and Foley Street are popular with buyers and renters.
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